What Is a PPC Agency and What Do They Do?
In a competitive online market, businesses need instant visibility — and that’s where PPC (Pay-Per-Click) advertising comes in. A PPC agency helps businesses create, manage, and optimize paid advertising campaigns to generate leads, sales, and website traffic quickly and efficiently.
If you’re looking to grow your business through Google Ads, Facebook Ads, or other paid platforms, hiring a PPC agency could be a smart move.
1. What Is a PPC Agency?
A PPC agency is a digital marketing company that specializes in managing paid ad campaigns across platforms like:
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Google Ads
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Facebook & Instagram Ads
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YouTube Ads
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LinkedIn Ads
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Bing Ads
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Display Networks & Remarketing
They help businesses target the right audience with the right message — and only pay when someone clicks on the ad.
2. What Services Do PPC Agencies Offer?
a. Account Setup
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Create ad accounts (Google Ads, Meta Ads Manager, etc.)
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Link with analytics and conversion tracking tools
b. Keyword Research & Targeting
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Find high-performing search terms for your business
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Build keyword lists that match user intent and business goals
c. Campaign Creation
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Write compelling ad copy
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Design image or video creatives
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Structure campaigns (Search, Display, Shopping, etc.)
d. Audience Targeting
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Define custom audiences based on location, demographics, interests, and behavior
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Use remarketing to target previous visitors
e. Landing Page Optimization
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Create or improve landing pages to boost conversions
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Ensure pages match the ad message and are mobile-friendly
f. Ongoing Optimization
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Adjust bids and budgets
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A/B test ads and creatives
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Improve quality score and ROI
g. Reporting & Analytics
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Track clicks, conversions, cost-per-click (CPC), and return on ad spend (ROAS)
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Provide transparent performance reports
3. Why Hire a PPC Agency?
Hiring a PPC agency offers several benefits:
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Faster results than SEO
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Expert campaign management
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Reduced wasted ad spend
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Scalable results based on your budget
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Data-driven decisions with regular reports
4. What Does PPC Cost?
PPC costs are divided into two parts:
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Ad spend (goes to platforms like Google or Meta)
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Agency fee (paid to the PPC agency)
Typical agency fees:
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Fixed monthly fee (e.g. $500–$2,000+)
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Or a percentage of ad spend (e.g. 10%–20%)
5. How to Choose the Right PPC Agency
Look for an agency that:
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Is Google Ads or Meta certified
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Has proven case studies and client reviews
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Offers custom strategies — not cookie-cutter campaigns
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Communicates regularly with reports and recommendations
Avoid agencies that promise guaranteed results — PPC success depends on testing, data, and smart decisions over time.
Final Thoughts
A PPC agency can help you get in front of your ideal customers quickly and cost-effectively. With expert campaign management, testing, and optimization, you can grow leads, boost conversions, and scale your business — all while keeping control of your budget.
