Pizza as a Service: All-in-one robotic pizzeria aims to bake digital transformation into every pie

4 weeks ago 15
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Pizza has thrived during the coronavirus pandemic arsenic radical looked to takeout and transportation options. An automated pizzeria successful improvement could usher successful a brave caller portion era.


Image: Piestro

With restrictions connected indoor dining, the coronavirus pandemic forced restaurants to alteration operations virtually overnight, with no-contact transportation and curbside takeout becoming fashionable options. Compared to pre-pandemic, 68% of radical were "more apt to acquisition takeout from a restaurant" and astir fractional (53%) said takeout and transportation were "essential to the mode they live," according to the National Restaurant Association's 2021 State of the Restaurant Industry Report. A caller automated all-in-one robotic pizzeria could alteration accepted 'za takeout with bot transportation successful the works.

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Amid a modern plague, the pizza manufacture thrived during what was a turbulent clip for the hospitality space. Almost 2,000 caller pizza shops popped up during the pandemic, according to a New York Times article heralding the foldable-delivery staple arsenic "the edifice leader of 2020." 

The company, Piestro, is taking an automated attack to pizza-making utilizing an all-in-one robotic portion shop, oregon arsenic the institution calls the approach: "Crafting the artisanal pizza acquisition with a futuristic twist."

"With the onset of the pandemic came a rising interest for greater wellness and information measures crossed restaurants and an accelerated request to displacement to a takeout and transportation exemplary for operators," said Piestro CEO Massimo Noja De Marco. "In that 'new normal' arsenic we called it, consumers turned to speedy entree nutrient options with minimal quality interaction – and that is not going distant a twelvemonth and a fractional later."

Overall, the full pizza-making process takes 3 minutes, per Piestro's website, and the idiosyncratic units diagnostic a viewing window, giving customers a firsthand look arsenic the robo-pizzaiolo doles retired the condiment and cranks retired pies inside.

The startup Piestro has "designed robots that marque pizza astatine a fraction of the outgo of accepted pizzerias," the website said, noting that it is "able to support precocious prime ingredients successful bid to marque amended pizzas and connection them astatine little prices to customers" by "all but eliminating the retail footprint and labour costs associated with producing pizza."

"For locations, businesses, and restaurants that deploy Piestro, determination is besides the payment of outgo efficiency, arsenic Piestro is acold little costly than accepted eating options," De Marco said.


Image: Piestro

A bid of graphics connected the company's website compares Piestro's all-in-one attack to the "traditional pizzeria," which the institution describes arsenic a "lower-margin concern hindered by precocious labour and existent property costs." In the accepted model, nutrient costs (18%), labour (28%), existent property (12%) and "other" costs (20%) chopped into the wide nett borderline (22%), according to Piestro estimates, "based connected management's acquisition and disposable accusation successful accelerated casual restaurants."

With the Piestro approach, nett jumps to 48% alongside comparatively little labour (10%), existent property (10%), and different expenditures (14%), though nutrient costs stay the aforesaid (15%), according to the company's estimates based connected "management's valuation of disposable accusation regarding automation successful accelerated casual restaurants."

A graphic connected the tract highlights the "dual gross watercourse approach" for pizza chains (national and regional) and nonstop to user customers. On the DTC front, Piestro's database of imaginable locations includes buying malls, offices, portion the units would alteration chains to grow to caller geographic areas and "audiences."

"A large crushed Piestro has driven capitalist involvement is owed to its capabilities arsenic a standalone pizzeria that makes artisan prime pies disposable successful spaces person to wherever consumers live, similar flat analyzable lobbies," De Marco said.

The coronavirus pandemic "exacerbated" consumer's wide appetite for the "low-contact, faster transportation work trend," De Marco said, adding that it's the company's ngo to conscionable this request "without sacrificing the quality, freshness, and sensation of the nutrient itself."

U.S. labour shortage and automation

After a twelvemonth of layoffs and precocious unemployment, galore employers person ramped up hiring successful caller months, however, companies person had occupation bringing caller workers into the fold, and this labour shortage acutely impacted the hospitality and foodservice sector. On this topic, De Marco said, "at the highest level, Piestro is addressing the labour shortage presently crippling the industry" arsenic good arsenic different nationalist wellness considerations.

"Our robotic solution not lone helps assistance with filling those unfastened positions that workers aren't returning for, but it besides allows for continued societal distancing among existent room unit truthful restaurants are protected from pandemic-related disruptions," helium said.

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Oven to door: Automated pizza and bot transportation

As we antecedently reported, Domino's and self-driving conveyance institution Nuro launched an autonomous transportation programme successful April, with bots acceptable to crockery retired pies to prime customers successful Houston. Last October, Piestro announced a concern with robotics institution Kiwibot that would entail bots braving the past mile to present pies crafted successful the standalone robotic pizzeria.

At the time, Piestro said the all-in-one kitchens would "come integrated with a dispensing mechanics for Kiwibot, allowing for contactless delivery, further limiting the imaginable for lawsuit vulnerability to harmful pathogens" via in-app ordering.

It's important to enactment that an asterisk connected the website explains that the included photos of the pizza-making portion amusement the company's "functional archetypal prototype," arsenic Piestro's instrumentality is successful improvement and "not presently disposable connected the market." A countdown timepiece connected the tract ticks down the seconds remaining September; the "final period to put successful the "delicious pizza maestro."

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