Breaking News

How much money YouTube pays for 1 million views, according to 5 creators

Marina Mogilko
  • YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos. 
  • Google places these ads and pays a creator a rate based on factors like a video's watch time and viewer demographic.
  • Business Insider spoke with five YouTube creators — Marina Mogilko, Kevin David, Austen Alexander, Jade Darmawangsa, and Shelby Church — about how much each of them earned from videos with 1 million views.
  • Their answers ranged from $3,600 to $40,000.
  • Visit Business Insider's homepage for more stories.
How much money a YouTube creator makes for a viral video with 1 million views can vary wildly — but it's usually quite a payday.
The rate the influencer gets from Google's AdSense program depends on a number of factors, from the place in the video where viewers normally drop off to the type of advertisers the video attracts. Many creators have ad-placement strategies for earning the most money possible.
Some videos that contain swearing or copyrighted music can be flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all). One of YouTube's biggest stars, David Dobrik, recently said in an interview that he earned only around $2,000 a month from AdSense, despite weekly videos gaining an average of 10 million views. He makes most of his money on custom merch, he said.
But despite Dobrik's situation, many creators who see videos climb into the millions of views get a big check from YouTube.
Business Insider spoke with five YouTube influencers with vastly different channels — Marina Mogilko, Kevin David, Austen Alexander, Jade Darmawangsa, and Shelby Church — on how much they earned from videos with 1 million (or more) views.
Here's what they said:

Jade Darmawangsa – $3,600 (1.2 million views)



Jade Darmawangsa, 18, is a YouTube creator and entrepreneur with 341,000 subscribers.
Her video titled "How to grow on Instagram," with 1.2 million views, earned around $3,600, according to a screenshot viewed by Business Insider in May.
Darmawangsa launched her YouTube channel in 2015. In 2018, YouTube featured her for 24 hours on its worldwide trending page as a "Creator on The Rise," which helped raise her profile.
Today, she helps other social-media influencers and young creators build channels and businesses online.
Her average CPM rate — or how much money she makes per thousand views — is between $8 and $15, she said in March.
"The reason for the higher CPM is due to my audience demographic and niche," she said. "My content is largely business related, therefore it attracts advertisers with larger budget."



Austen Alexander — $6,000 (1 million views)



Austen Alexander — a YouTube influencer with 359,000 subscribers and an active-duty sailor for the US Navy — told Business Insider in November that a video with roughly 1 million views earns him about $6,000 in Google AdSense revenue.
Alexander started his channel in 2016, and now he posts videos like "A Day in the Life of an Enlisted US Sailor," and "Ms. Bikini Olympia Attempts the US Navy Physical Test."
Alexander increases his videos' watch time (how long a viewer watches a video for) by building up the anticipation at the start of a video, he said.
He enables every ad option on his videos, which include banner, preroll, and midroll ads. He also adds an "ad break" in the middle of a video, which he said has helped his earnings.
Read the full post here: A YouTube star and active-duty US Navy sailor shares how much money a video with 1 million views makes him



Marina Mogilko — $10,000 (1.5 million views)



Marina Mogilko has three YouTube channels: a language channel, a lifestyle channel, and a business channel.
She told Business Insider in August that her business channel was more appealing to advertisers than her other two channels because of the type of content, and made more per view in Google AdSense revenue.
She told Business Insider in August that her video titled "10 HIGH PAYING JOBS YOU CAN LEARN AND DO FROM HOME," on Linguamarina, with 1.5 million views (at the time), made $10,000 in AdSense revenue.
Mogilko makes an average of $10.73 per every 1,000 views on Silicon Valley Girl, her business channel, she told Business Insider in August. Her language channel, Linguamarina, makes an average of $4 per 1,000 views. Her third channel, the lifestyle one, makes even less than that, at $2.71 per 1,000 views.
Read the full post here: A YouTube creator breaks down the ad revenue rates for each of her 3 channels, and why one is a lot higher



Shelby Church — between $2,000 and $30,000



For Shelby Church, a YouTuber who has 1.2 million subscribers, videos with about 1 million views have earned her between $2,000 and $30,000, depending on the video subject, she told Business Insider in January.
Her video about Amazon FBA (Fulfillment By Amazon) had an unusually high CPM rate, she told Business Insider in January. The video earned her about $30,000 in AdSense revenue from 1.8 million views.
Church has dozens of videos with over 1 million views. But she typically earns most of her revenue from sponsored posts, rather than from AdSense on YouTube, she said. Church mainly films tech-review videos, with topics like which iPhone is worth the cost, or the features of her Tesla Model 3.
Read the full post: How much money YouTube paid a creator with 1.4 million subscribers during 2019



Kevin David — $40,000 (1.1 million views)



Kevin David is a YouTube creator and entrepreneur with nearly one million subscribers.
His "Shopify Tutorial for Beginners" video, which required minimal production because he filmed it using the screen-recording feature on his laptop, made over $40,000, he told Business Insider in August.
David gets the ideas for his content by looking at the Google Ads Keyword Planner to see how often people are searching particular phrases and looking at other combinations of video topics and thumbnails that have been successful in view count, he said.
He said he made his Shopify tutorial video while staying in a cheap hostel in Australia with no camera or equipment. But his videos make such a high rate from AdSense because he focuses on business topics, which are often more appealing to advertisers.
Read the full post here: A YouTube creator explains how he made nearly $50,000 in ad revenue from one video, without millions of subscribers





Source
https://www.businessinsider.com/how-much-money-youtube-pays-for-1-million-views-worth-2020-5?IR=T

Press Release Distribution

No comments